Explained: #BreakStereotypes Challenge on Social Media
Women are posting powerful images with text snippets on Instagram tagged #BreakStereotypes to address commonly held stereotypes against women and inspire one another. It’s not really a challenge — it’s a movement.
The movement originally started with fbeinghumbleldn account on Instagram that advocates self promotion, founded by Stefanie Sword-William, where it shared below picture of Alexandria Ocasio-Cortez (AOC). The picture aimed to amplify and celebrate AOC’s powerful speech after Republican’s sexist remarks.
This was followed by Ankita Joshi who along with her friends shared a series of pictures around July 27th 2020. The initial photo by Ankita was later promoted by her friend Paulina Castrellon who provided additional content and instructions on the movement (challenge).
Women are often discouraged to talk about their accomplishments. They get called “arrogant” or not humble when they do speak up. — Ankita Joshi.
Since then hundreds of women have participated in this movement with #BreakingStereotypes #SheCanDoBoth — and the movement continues to gain momentum.
Stereotypes women face
- She is too pretty to be smart.
- You are too pretty to know math and science.
- She is model so she must be dumb.
- You don’t look like an engineer. Remember the 2015 campaign #IlooklikeanEngineer.
- Women have it easy because men take care of them.
- and many more…
Women celebrating their accomplishments
Another reason to love this movement is that it’s leading women to celebrate their accomplishments and their true self. What not to love about it? Many times, we struggle to speak up and talk about our wins and celebrate them, partially due to gender modesty norms and imposter syndrome, which not only holds them back from speaking up and fuels the stereotype.
This movement specifically reminded me of IAmRemarkable which is an initiative by Google to empower women and underrepresented groups to celebrate their accomplishment at workplace and beyond.
As a facilitator of IAmRemarkable workshop, I see the value this movement is providing for women. It’s making them feel comfortable with their accomplishments along with their whole self. It’s an empowering experience for everyone involved. If you haven’t participated in this movement yet, I encourage you to do so.
How to create the visual for #BreakingStereotypes movement in under 5 minutes
You can use any tool but I personally find creation in Instagram stories easy.
- select an image you want to use
- open Instagram story camera
- load your image
- write keyword you want to include, one at a time.
Still not following? Watch this 30 second video to see how.
Curation of inspirational visuals with #breaksteretypes tag
If you want your to be included, leave a message here on Medium or contact me (@sundaskhalidd) on Instagram with your picture.
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