Explained: #BreakStereotypes Challenge on Social Media

Breaking stereotypes one picture at a time

Women are posting powerful images with text snippets on Instagram tagged #BreakStereotypes to address commonly held stereotypes against women and inspire one another. It’s not really a challenge — it’s a movement.

Women participating in Breaking Stereotype Movement. Pictures belong to (left to right): @sundaskhalid, @z.ba68, 8@lindahaviv, @herhelloworld @marynguyenco

Key Facts

The movement originally started with fbeinghumbleldn account on Instagram that advocates self promotion, founded by Stefanie Sword-William, where it shared below picture of Alexandria Ocasio-Cortez (AOC). The picture aimed to amplify and celebrate AOC’s powerful speech after Republican’s sexist remarks.

This was followed by Ankita Joshi who along with her friends shared a series of pictures around July 27th 2020. The initial photo by Ankita was later promoted by her friend Paulina Castrellon who provided additional content and instructions on the…